Don’t worry if you don’t have a polished answer for every question, that’s expected. What matters is that you put something down, even if it’s just a rough thought, a note that its not applicable, or a note that you’re unsure. Every bit of input helps shape better, more accurate content for your brand.

You’ll notice we’ve added fictional examples and placeholder responses along the way. They’re here to get the wheels turning and give you a sense of direction. Use them as inspiration, twist them to fit your brand, or ignore them completely. Whatever helps you think.